I Care-Initiatives to Control Antimicrobial Resistance
Introduction & Background
As a prong of APFID’s many strategies, I Care represents a strategic, multifaceted campaign geared to increasing awareness of the risks and prevalence and antimicrobial resistance in the Asia Pacific region, with the intention to galvanize policy and action that addresses this rising risk.Specifically, the I Care project will contribute to the control and prevention of antimicrobial resistance in the Asia Pacific region by providing healthcare professionals, governments, and the general public appropriate innovation and innovative solutions.
I Care hopes to be the most representative program of international endeavors to control and prevent antimicrobial resistance in the Asia Pacific region.
I Care aims to do the following :
- Conduct formative research for intervention
- Implement social mobilization campaigns in collaboration with international organizations
- Provide preventative solutions and guidelines to control and prevent antimicrobial resistance
- Facilitate healthcare policy establishment for control and prevention for resistance at local, national, and regional levels
- Foster country ownership through funding local voluntary initiatives and support bottom-up approaches
Campaign Plan and Goal
The I Care campaign is designed to engage the general public, healthcare professionals, government and other key stakeholders with diverse programs to control antimicrobial resistance in the Asia Pacific region:
- For the general public, the campaign aims to raise awareness about antimicrobial resistance, a serious health threat in Asia, and encourage them to use antibiotics appropriately, practice stringent personal hygiene, and obtain necessary vaccinations.
- For healthcare professionals, the campaign will raise awareness about their roles in controlling antimicrobial resistance, engage them on the campaign to promote appropriate use of antibiotics and encourage their active participation in appropriate use of antibiotics and infection control at the community level and at hospitals.
- For professionals in agriculture, livestock and fisheries, the campaign will work to raise awareness about the dangers of antibiotic overuse and encourage them to develop solutions and alternatives.
- For policy makers, the campaign will raise awareness about the seriousness of antimicrobial resistance and solutions to control this public health threat, and muster their active support.