Busan is the second largest city in Korea with a population of 3.6 million people, and is a center of marine logistics in Northeast Asia with one of the world's five super ports, which serves as a gateway opening the Eurasian continent to the world.

Busan, which is developing into an international financial hub representing Northeast Asia, is also quickly growing into a MICE city by successfully playing host to a number of international exhibitions and conventions each year. Furthermore, the Busan at the top of the cultural contents industry.

A city with an abundance of natural beauty, beloved by foreign and domestic tourists alike! A city filled with festivals and excitement all year round! A city ensures a high quality of life for all! Busan is a city of opportunity with a bright future.

Location

Geographically, Busan has the Straits of Korea to its south; Ulsan to the north; Gimhae to the West. Cities that share almost the same latitude with Busan include Jinhae and Gwangju in Korea, as well as Tokyo, Jeongsen, Algiers and Oklahoma City abroad. It is eight hours ahead of UTC. As for its geopolitical location, the city comes at the Southern tip of a strip that connects Asia, Siberia and Europe. It also serves as a main gateway to the Pacific Ocean.

Climate

Busan is located at the southeastern most tip of the Korean peninsula in a mid-latitude temperate zone with seasonal winds. It has four seasons: spring, summer, fall and winter. The annual average temperature is 15 ℃. Fall begins in early September and lasts through late November. Continental high pressure brings nice clear weather to the Busan area. In September, due to changing weather patterns, nighttime and morning lows both start to fall, with the average temperature for the month hitting 26.3℃ and 19.5℃ in September.

1. PORT AND LOGISTICS CITY With the world’s 5th largest super port, boasting a yearly container volume of 17.5 million TEU, the largest port infrastructure, a free economic zone, an industrial logistics complex, and excellent human resources, Busan is becoming the new strategic logistics hub for business in Northeast Asia.
2. CITY OF INTERNATIONAL FINANCE Busan is growing into a city of finance, representing Asia through differential marine and ship finance. After being designated as a financial hub by the central government in 2009, the Busan International Finance Center has become the new home of six public organizations as well as many large financial institutions including the Bank of Korea and Korea Technology Finace Corporation.
3. CITY OF FILM AND VISUAL INDUSTRY Busan, the venue for the Busan International Film Festival, possesses world class infrastructure for the film and visual industry, and has been the site of 331 films over the course of 13 years. The new global Korean Wave is rising in Busan, and the city has become a source of cultural content that is enjoyed around the world.
4. CITY OF CONVENTION Busan has successfully held many international conferences, exhibitions and conventions such as the APEC Summit (20,000 guests, 2005), G20 Finance Ministers Meeting (1,000 guests, 2011) etc. With world class exhibition and convention facilities such as BEXCO and Nurimaru, Busan holds 166 conferences a year and was ranked 9th in the world and 4th in Asia as an international meeting city.
5. CITY OF TOURISM AND RELAXATION Busan, Korea’s representative tourist city, welcomes over 3 million foreign visitors a year! From the popular Haeundae Beach, to the beautiful natural surrounding environment, visitors can enjoy all four seasons through a variety of marine tour programs, unique shopping experiences to delight the senses, and a diverse range of other cultural activities
6. CITY OF LIGHT AND FESTIVAL With the world’s 5th largest super port, boasting a yearly container volume of 17.5 million TEU, the largest port infrastructure, a free economic zone, an industrial logistics complex, and excellent human resources, Busan is becoming the new strategic logistics hub for business in Northeast Asia.
7. CITY OF MARINE LEISURE Wind surfers gliding along the water, and surfers by the beach help to create an exotic scene. Jet-skiers speed below the Gwangan Bridge, while yachts that castoff from Suyeong Bay leisurely sail toward the horizon. Enjoy privileges that you can only in be found in Busan, the mecca of marine sports where you can enjoy marine leisure sports all year round.
8. CITY OF BEAUTIFUL NIGHTSCAPES The Gwangan Bridge boasts one of the most beautiful nightscapes in the world. Depending on the time of day and viewpoint, the lights from the skyscrapers of Haeundae, Marine City, and Centum City, create a beautiful scene of brightly lit pillars that stretch along the coast and up into the sky. Busan’s beautiful skyline, glowing with light is truly unparalleled, and will quickly create lasting memories for any visitor.
9. GREAN ECOLOGICAL CITY The abundance of nature surrounding Busan lets you enjoy the mountains, rivers, and sea all in one place! The natural environment in the heart of the city provides citizens with an even more enjoyable standard of living. Busan, a green, ecological city, is a wonderful mix of people and nature, where citizens can freely enjoy the beauty around them.
10. Shopper’s Heaven From local markets to the world's biggest department store, Busan has it all! Shinsegae Department Store Centum City is recorded as the biggest department store in the world in the Guiness Book of World Records. It is located only 10 minutes away from the BEXCO. It is also a place of relaxation and endless entertainments with its Spa land, Ice link and Theater.